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The industry is changing, customer needs are changing, and the way Cisco Systems
partners drive growth and differentiate yourselves is changing. Customers are
demanding integrated technology skills breadth and depth, and a full lifecycle services
approach to their network and business strategy. An industry evolution is underway,
in which intelligence is migrating to the network and the network is becoming the
integrated, intelligent platform where communications, applications, and IT services all
work together as a system. This is creating unprecedented growth opportunities for
Cisco's partners.
To meet customer needs and help you capture this dynamic growth opportunity, the
industry-leading Cisco Channel Partner Program has evolved to help you accelerate
growth, differentiate your business, and increase your profitability.
The enhanced program enables you to extend your capabilities to be a provider of
broad, integrated networking solutions, highly specialized solutions, or both - and
rewards you for doing so. The Cisco Lifecycle Services approach has been integrated
to help you successfully deploy, operate, and optimize Cisco solutions to strengthen
your customer relationships and enhance profitability.
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